Tuesday, December 30, 2008

A new year, again

I wonder what is to come for Seattle Arts Organizations this year, actually the arts everywhere. We are in the midst of tough economic times, but the organizations that make it use crisis as an opportunity. The trends I would like to see arts organizations adopt in the upcoming year are:

  • Work together. Forge strategic partnerships with other organizations in your area. In November I saw an amazing, and controversial performance in one large performing arts venue, a week later I saw a performance by the same choreographer's protege. What a lost opportunity, for cross-pollinating audiences! As an audience member (at both) my experience could have been enriched, and an important relationship could have been cemented in two regional arts forums.
  • Work cross-discipline. Know your neighbors and work together to engage your community. An art gallery and performance space can have some great cross-over.
  • Use technology to engage new audiences. Most of the online tools are free- free for anyone to use, so why aren't you using them? Use them well, post often, use multi-media forms, let your audiences engage online without controlling content.
  • Make your organizations community spaces. In economic hard times people are looking to connect with their community more, and our art spaces do have the unique opportunity to create that. Be open off hours, invite the community in and open the relationship.
  • Engage volunteers and pay them handsomely with your appreciation and sense of belonging. Volunteers are your biggest fans- they can be your greatest resources too, and if you don't know something one of them certainly will.
  • And finally, crisis is an opportunity. Use this time to really communicate with your patrons- they are worried too, so ramp up emails/newsletters and blogs.
Happy New Year!

Friday, December 26, 2008

Broadway is on myspace

This makes sense, but is it really the right audience? Would YouTube be a better fit?
What do you think?

Hope you are having lovely holidays!

Sunday, December 21, 2008

Seattle Art Museum can lighten up, and other advice

PI Arts Reporter has some good advice for Seattle Art Museum, which comes off as a little uptight, especially in their pencil only rules.

My biggest pet peeve is the Olympic Sculpture park is their attendants (and imposing signage) to make sure no one touches the momentous steel, iron and rock pieces of public art. There has to be a way to avoid the graffiti and other destruction but also engage audiences with public art- some educational component that doesn't come off like a nasty librarian smashing knuckles with a ruler and saying shuuuuush repeatedly. I do believe we can live in a culture where everyday people know how to respect public art.



A great suggestion from the same article is for SAM to follow On the Boards in blogging, this would be even better combined with their 'My SAM Collection' feature. Imagine, amateur curators and art critics online everywhere (and gee, engaging with art while they are at it).

Monday, December 1, 2008

Google innovates classical music, mashup to come

Google had a brilliant idea, create an online symphony tryout to engage professional and amateur musicians and create a truly international symphony. This may benefit Carnegie quite a bit, who will be hosting all of the chosen performers (chosen by audiences on YouTube) but the opportunities for symphonies all over the world abound- because suddenly they have an opportunity to connect, jump on the bandwagon and get online!



Perhaps my favorite aspect of this project is it came from the outside- from outside the organization, from outside the nonprofit/arts sector and from fans who could do something. And this is for people who are not season ticket holders, not professionally trained, it blows the stuffiness of classic arts performance out of the water. I cannot wait to see the mashup and what is to come, perhaps the Opera is next?