Arts organizations are innovative, creative and connected- so why is it that so many organizations do not leverage free technology in order to engage existing and potential audiences? Over the course of the next year I am probing this question- why do we not leverage what already exists? What are the perceived barriers?
Some organizations are using existing tools to build constituents, engage new audiences, experiment with new platforms. Are these media tools useful, supporting their mission or is there something missing?
There is much information to distill, and I will do my best to post the most up-to-date information, but also include other resources as I prepare my research. Feed back is welcome!
Thank you,
Tara Sharp
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