Need a study to tell you why your organization needs a social networking presence?

I am working on a presentation, as I mentioned Monday, and I am using the Pew Internet and American Life Project findings to present some information. There are multiple studies on who is using the internets (and other technologies) at an increased rate, and how. If you are interested, you can check out the studies here.

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.