A mini case study in action

The World Science Festival has started a social media barrage to prepare for their annual events... They have been very inactive over the last year; however, I am curious to see how they will utilize their blog, streaming video, facebook, myspace and twitter accounts?

How do you think they are doing?

Broadway is on myspace

This makes sense, but is it really the right audience? Would YouTube be a better fit?
What do you think?

Hope you are having lovely holidays!